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Scoping and Statement of Work
About forty five minutes per statement of work, and it pays like nothing else in the agency. Every unprofitable project was scoped into being before anyone opened a design file.
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Who this workbook is for
Agencies whose projects keep finishing over
The demo job scoped at 200 hours burned 265 and landed 16 margin points lighter, and every one of those extra hours was agreed to somewhere, usually cheerfully.
Anyone estimating from the gut
Build the hours from the rate card, tier by tier, checked against the blended cost so the planned margin is a number rather than a hope, and price the risk where it actually lives.
Owners who want change control people will use
Two rounds counted in the deliverables, further rounds at the card rate, a change order that takes five minutes, and an overburn alarm at 80 per cent of budget hours.
