INNOVATIVE ACCOUNTANCY COMPANY
Smarter Accounting and Growth Tools for Modern Businesses
Run your business with crystal-clear numbers, real-time insights, and zero weekend bookkeeping marathons. Your new unfair advantage is here: expert accounts plus automation that actually works.
Transparent Pricing
HOW WE HELP
We balance the books
you balance your life
Accounting Services
Full-service accounting for UK businesses. We keep your books accurate and your filings on time — every month, not just at quarter-end. Daily bookkeeping, reconciliations, and VAT returns filed through Making Tax Digital. Corporation tax, self-assessment, and statutory accounts prepared with accuracy. Plus monthly reports.
Accounting for E-commerce
Tailored accounting for online sellers. We integrate directly with Shopify, Amazon, and eBay to sync your sales, fees, and payouts in real time. Get accurate profit per SKU, automated VAT tracking, and reconciliation across multiple channels. From inventory management to digital sales tax — we turn ecommerce chaos into crystal-clear numbers and peace of mind.
Bookkeeping Services
Precise, dependable bookkeeping — the foundation of every strong business. We record every sale, purchase, and bank transaction so your accounts stay spotless and ready for tax season. Monthly reconciliations, expense categorisation, and real-time dashboards keep you in control. No more spreadsheets, no surprises — just clean books you can trust.
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WHO WE HELP
For founders who’d rather build their business than balance their books
Entrepreneurs
Entrepreneurs who want their weekends back from financial admin.Instead of spending Saturday nights buried in receipts and spreadsheets, you’ll have everything handled for you.
Business Owners
Business owners scaling into new markets. As you expand into new regions and sales channels, the financial admin multiplies — different currencies, shifting VAT rules, and multiple payout schedules.
E-commerce Owners
Ecommerce operators drowning in integrations and receipts. Juggling Shopify, Amazon, PayPal, Stripe, and a dozen other tools quickly turns into a nightmare of mismatched payouts and endless receipts.
BENEFITS
Why Businesses choose to work with us
Save Hours Every Month
Automated data flows cut manual reconciliation so you can focus on growth, not spreadsheets.
Get Accurate Revenue
No more confusion over gross vs. net sales — our system cleans your data for a true profitability picture.
Stay VAT Compliant
We manage VAT across borders, marketplaces, and currencies, ensuring HMRC compliance.
Scale With Confidence
Whether you’re a £50k store or a £5m retailer, our software + service model grows with you.
Smarter Decisions
See exactly which channels, products, and campaigns drive profits — and cut wasted spend.
WHY CHOOSE US
From day one to tax day (and every day in between) we’ve got your back
Clear explanations
Accountants that get you
You’ll have a personal accountant who’s part number-cruncher, part growth guide. We’ll keep HMRC and Companies House happy, make sure you never miss a deadline, and help you make smarter money moves.
Automation that plays nice
Forget clunky ERP systems and endless logins. We integrate with your existing stack, so you can: Automate bookkeeping and VAT, See real-time cash flow and profit margins. Keep your current accounting system, no painful rip-and-replace.
Quick Responses
Transparency & Progress Updates
Growth Insights That Drive Profitability
It’s not just about compliance. With accurate data, we give you dashboards and KPIs that reveal where to invest. From ad spend ROI to product profitability, you’ll make smarter growth decisions.
PRICING
Fair and transparent pricing
In a world of “starting from” and “let’s discuss”, we simply show you the truth. Every tier, every threshold, laid out in plain view because clarity is the first step toward trust.
Starter
Great for Non-E-commerce Businesses that have a monthly revenue less then £50,000
£ 195/m
- Bookkeeping, recording sales, fees, refunds
- Clear, easy-to-read summaries
- Preparation and filing of VAT returns
- Reconciling bank and card statements
- Monthly Consultation with Qualified Accountant
- Xero Accounting Software
Growing
Great for Non-E-commerce Businesses that have a monthly revenue between £50,000 and £85,000
£ 450/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
Established
Great for Non-E-commerce Businesses that have a monthly revenue above +£85,000
£ 650/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
- Custom Dashboards – profitability reports and segmentation
- Confirmation Statement (CS01)
- Full preparation and submission of the director’s personal tax return (SA100
- Fast-track responses, audit packs prepared for investors or HMRC on request.
Starter E-commerce
Early-stage e-commerce businesses (up to 500 orders/month per shop) that need VAT filings, reconciliations, and monthly reporting.
£ 395/m
- Bookkeeping, recording sales, fees, refunds for one channels and one processor
- Clear, easy-to-read summaries
- Preparation and filing of VAT returns
- Reconciling bank and card statements
- Monthly Consultation with Qualified Accountant
- Xero Accounting Software
Growing E-commerce
Fast Growing e-commerce business with more than 1,000 order per month, that need VAT fillings, reconciliations and monthly reporting
£ 520/m
- Bank feeds + payout reconciliation across multiple PSPs
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accountsL
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
- Full transaction capture across all major sales platforms, recording of sales, refunds, fees, payouts, and supplier invoices
Established E-commerce
Fast Growing e-commerce business with more than 10,000 order per month, that need VAT fillings, reconciliations and monthly reporting
£ 690/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Ongoing review sessions to tackle financial performance and scaling needs.
- Fast-track responses, audit packs prepared for investors or HMRC on request.
- Xero Accounting Software
- Custom Dashboards – profitability reports and segmentation
- Confirmation Statement (CS01)
- Full preparation and submission of the director’s personal tax return (SA100
TESTIMONIALS
What our clients think about Zazentax
“I was looking for someone who understands eCommerce, not just a general accountant”
“Gerda is fantastic and always made time to answer my questions. I couldn’t recommend her enough”
“Zazentax’s accountants are clear, responsive and proactive in giving advice and guidance when I need it.”
FAQs
Answers for Business Owners and E-commerce Sellers Ready to Simplify Their Finances
As a proper Accountancy Firm we make it getting started simple — book a free consultation, tell us about your business, and we’ll match you with a dedicated accountant who sets up your books, integrations, and monthly reports within days.
Yes. We support both — from Shopify and Amazon sellers to local service businesses. Our systems adapt to your needs, automating reconciliations, VAT, and real-time profit tracking.
All plans include bookkeeping, VAT returns, management reports, and dedicated accountant support. You can add payroll, forecasting, or e-commerce integrations like Xero + Shopify anytime.
Most clients are fully set up within 5 business days. We handle onboarding, data import, and platform integrations, ensuring zero downtime for your operations.
We offer transparent, fixed monthly pricing with no hidden fees. If your business has specific needs — like multi-currency e-commerce — we’ll tailor a quote to match your exact setup.
Absolutely. We manage the full handover — contacting your previous accountant, transferring data, and ensuring continuity, so you can switch stress-free in less than a week.
RESOURCES
Fresh insights from our blog
Automation anxiety was real but misplaced; technology enhances rather than eliminates the accountant-client relationship.
Trust and communication drive 63% of hiring decisions, though only 23% mention them initially. Based on 8,400+ genuine conversations from UK small business owners on Reddit, X/Twitter, and Facebook, January 2024 – October 2025.
Based on Zazen Tax research across forums (Reddit, Glassdoor, Fishbowl), review sites (Trustpilot, Google), and industry discussions, here's a comprehensive analysis of the top complaints about accounting services companies.
CONTACT
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