FREE CHECKLIST
Brand Deal Checklist
About forty five minutes on the first pass, then minutes per deal. The expensive mistakes in brand work happen before the contract is signed: usage given away, exclusivity unpriced, payment terms unread.
- Price from a rate card, and separate the content fee from the usage fee
- Usage window, exclusivity, kill fee and terms, in writing
- The ad label, the gross invoice and the chase date
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Who this workbook is for
A brand has slid into the inbox
A brand has slid into the inbox with a budget and a deadline. Section one is the twenty minutes that decide whether the fee is a number or a flinch.
The contract has arrived
The deal is agreed and the contract has arrived. Sections two and three are what to read for before signing, usage and exclusivity first.
The content is live and unbilled
Content is live and the invoice has not gone out. Section five is the day-of-delivery habit that keeps the money moving and the usage expiry diarised.
