£40,800 of income, but only £30,000 counts toward the £90,000 threshold. The rest sits outside

Creator VAT Threshold Tracker

UK brand deals and digital sales count, overseas platform ad revenue does not, and tips only count once they buy a perk. Your real headroom, stream by stream.

Free tool

Creator VAT Threshold Tracker

Not every stream counts toward the £90,000 registration test. This is which ones do, and how close you actually are.

£
£
£
Anything a customer gets something for counts.
£
Billed to the platform abroad: outside the scope of UK VAT.
£

The rules doing the work

UK brand deals, UK affiliate commissions and anything sold to consumers count toward the rolling £90,000 test. Ad revenue billed to an overseas platform is outside the scope of UK VAT and does not count.

Genuine voluntary tips with no perks attached are not payment for a supply. The moment a tip buys a perk, a shout-out tier or early access, it is a membership and it counts.

The test is any rolling twelve months, checked monthly, not the tax year. The demo creator counts £30,000 of £40,800 and holds £60,000 of headroom, which is comfort now and a diary note at double the brand rate.

Take the workbook

The stream-by-stream test in Excel with the headroom computed.

Download the workbook Excel, no signup

FAQs

Can’t find the answer you’re looking for? Please chat to our friendly team.

We provide bookkeeping, VAT returns, payroll, tax filings, annual accounts, and advisory services — tailored to freelancers, SMEs, and ecommerce businesses.

Yes. Every client works with a named accountant who knows your business inside out. You’ll never deal with call centres — just direct, personal support.

We’re certified partners with Xero and QuickBooks. Our digital-first approach means you’ll always have real-time access to your financial data.

We offer fixed monthly packages with no hidden fees. Pricing depends on your business size and the level of support you need — but you’ll always know exactly what you’re paying for.

Absolutely. We handle VAT, corporation tax, self-assessments, and payroll tax. We also manage HMRC correspondence on your behalf to ensure you never miss a deadline.

No. While many of our clients are London-based, we also support businesses across the UK and ecommerce sellers worldwide through our cloud-based systems.

RESOURCES

Fresh takes on business and accounting.

CONTACT

Get in touch