E-BOOK
Pricing for Profit
What your products really cost, what they can carry, and how to price them so the numbers work. One chain of arithmetic, followed end to end, with every figure worked through on a real product.
- Eleven short chapters, about an hour to read
- Every number worked through, not asserted
- No signup fee, no course upsell
GET the free ebook instantly, no signup!
FOR WHOM IS THIS E-BOOK?
Who is this e-book for?
Anyone who sets a price for a physical product and is not completely sure the number is right. It assumes no accounting knowledge and starts from the supplier invoice.
Online sellers
You have products, a store and some idea of your margin, but the figure came from the supplier invoice and you have never counted the freight, the fees and the returns against it.
Sellers who advertise
You are spending on ads and the platform says the ROAS is fine. This book tells you the ROAS your margin actually requires, which is a different number and usually a higher one.
Anyone approaching £90,000
VAT registration is a pricing event. Chapter nine works out exactly what it costs you and how much of a price rise genuinely restores it, which is less than most people assume.
FACTS
What a unit really costs
Landed cost, including freight, duty and clearance, allocated properly across a mixed shipment. The worked example lands 37 per cent above the supplier’s invoice.
Free
No signup, no upsell
11 chapters
About an hour to read
FACTS
The ROAS your margin demands
Break-even ROAS is one divided by your contribution margin. That single fact explains most disappointing ad accounts, and the book shows the number for every margin.