FREE TRACKER
Free SKU tracker: find the products quietly losing you money
A product can show a healthy margin and still lose money on every order once its advertising is counted. This tracker works out what each product really contributes, then ranks them so the ones costing you money stop hiding behind the ones that aren’t.
Three sheets, no macros, a ten-product example already worked through.
WHAT’S INSIDE
The ranking your best-sellers list will not give you
Contribution, product by product
Price, landed cost, fulfilment and fees for each product, giving the contribution per unit and the break-even ROAS that product needs before its advertising starts paying for itself.
Advertising allocated where it belongs
Ad spend entered per product rather than treated as one lump, because that is where the surprises are. Every row gets a plain verdict: healthy, thin, or losing money once the ads are counted.
Ranked by what actually pays
Your catalogue reordered by contribution after advertising, with the share your top few products produce and what you would get back if the loss-makers stopped. It reorders itself as you change a price or a budget.
