DIGITAL DOWNLOAD MARGIN CALCULATOR

DIGITAL DOWNLOAD MARGIN Calculator

A download has no materials and no postage, so Etsy’s fees are the whole cost. And 40p of them are flat, which is why cheap files are so much worse.

Free tool

Digital Download Margin Calculator

A download has no materials, no postage and no packaging, so Etsy's fees are the whole cost. And those fees are 40p of fixed charges plus about 11 per cent, which means the rate you actually pay depends almost entirely on what you charge.

The download
£
%
0 if not registered, and Etsy adds 20 per cent to its fees. See the note below on who accounts for the VAT on the sale.
What it took to make
Once, not per sale. That is the whole point of a download.
£
%
15, or 12 once past 10,000 dollars a year. 0 if the sale was not attributed.
What Etsy charges
£
Renews on every sale, so a download pays it every time.
%
%
£
%
What Etsy takes, as a rate

Fill in a price to see the answer.

Your revenue

The fixed part of the fees

The percentage part

Etsy fees in total

of which the fixed 40p is

You keep, per sale


The design cost you

Sales to pay for the design

at your volume, that takes

Contribution a month


Below this price a download loses money

Above this the fixed fees drop under 5 per cent

PriceEtsy takesFixed partYou keep

The same download at four prices. Nothing about the product changes down this table. Only the share Etsy takes does.

Two things worth knowing

The fixed part is the whole story. Forty pence of listing and processing charges is 20 per cent of a two pound sale and 2 per cent of a twenty pound one, which is why cheap downloads are so much worse than they look. Bundling three files into one listing at three times the price pays the 40p once instead of three times.

On VAT, Etsy is the deemed supplier for digital downloads to UK and EU consumers, so it collects and accounts for the VAT on the sale itself rather than you. That means you do not have to register for VAT purely because you sell downloads to consumers.

What it does not automatically mean is that those sales sit outside your own £90,000 registration threshold. That turns on how your supply to Etsy is characterised, and it is worth getting a straight answer on before you assume either way, particularly if you sell physical items as well and the two together are approaching the threshold.

Where next

Selling physical items too?

The fee arithmetic is the same but materials, postage and packaging change the answer completely, and the fixed fees stop being the thing that matters.

Open the Etsy Fee Calculator Free · no signup required

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