FREE WORKBOOK
Etsy Listing Margin Tracker
Contribution per listing after Etsy’s fees, postage, packaging and Offsite Ads, then every listing ranked by what it actually contributes in a month.
Because Etsy takes its fees before it pays you, so the deposit is never your turnover and every month there is a gap to explain.
Who this workbook is for
Profitable sellers who still have weeks where the money looks wrong, and cannot see why.
Ranked in pounds, because that is what you spend
Sorting by margin percentage flatters low-volume items and hides where the money comes from. The ranked sheet orders by contribution a month, which is usually a different order and always the more useful one. It also shows how few listings carry the top eighty per cent, which is normally fewer than anyone expects.
Offsite Ads sits next to the answer on purpose
Each listing carries its own ad rate, because that is how the fee lands. Contribution tells you what a listing is worth and the ad column tells you what it is exposed to, and a listing with a healthy monthly figure and a fifteen per cent ad is one attribution away from a much worse one.
The bottom of the list is the interesting end
The sheet counts the listings contributing under a tenner a month and what dropping the loss-makers would add back. Each one still costs you photographs, listing time and the renewal fee every time it sells, and a listing that loses money on every sale does it quietly.
