Where to Sell Calculator
Where to Sell Calculator
One order priced on all four channels, and the most you can spend winning a customer before the cheapest channel stops being the cheapest.
Where to Sell Calculator
The same order on Amazon, eBay, Etsy and your own site. The fee spread is far wider than most sellers realise, and the number that matters is not which is cheapest but how much you can afford to spend winning a customer before the cheapest stops being cheapest.
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Fill in an item price to see the answer.
| Channel | Fee | Share | You keep | A month |
|---|
The buyer pays –
Best marketplace –
Your own site keeps this much more an order –
Less the subscription, per order –
Most you can spend on acquisition –
as a share of the order –
The subscription pays for itself at –
Widest fee gap on this order –
A marketplace fee is rent on somebody else's audience. Your own site is cheaper per order and every visitor is yours to find, which is what the acquisition figure prices.
Three things this comparison rests on
The fees are like for like because the price is. Selling the same item at different prices on different channels is a perfectly sensible strategy and it makes a fee comparison meaningless, so this holds the price still and moves only the channel.
VAT on platform fees ends up the same everywhere, by two different routes. Amazon and eBay charge VAT on their fees and a registered seller reclaims it. Etsy bills from Ireland, so the reverse charge applies and it never charges the VAT at all. Either way the fees cost face value when you are registered and a fifth more when you are not.
Your own site has a monthly cost the marketplaces do not, so its real rate depends on volume. At the order count above it works out per order and tells you the volume at which it starts paying for itself, which on a small shop is often the whole answer.
What none of this can see is traffic. A marketplace brings buyers and charges you for them; your own site charges almost nothing and brings nobody. The acquisition figure is exactly the price of that difference.
Your whole range, in Excel
The workbook runs twelve products across all four channels at once, ranks each product by the channel that keeps most, and totals a month so you can see whether the answer is the same for everything you sell. It rarely is.
Download the workbookFAQs
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