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New Business Pipeline Tracker
The season so far: £10,730 of pitch time spent, £36,000 of fees landed, so every pound won cost nearly 30 pence to chase. That number only exists when the pitch cost sits on the same row as the opportunity.
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Who this workbook is for
Agencies whose pipeline is a mood
Five opportunities, each with its stage, its likely fee and the pitch hours it will eat, so a busy quarter and a profitable one stop being the same word.
Anyone pricing new business honestly
The Northgate pitch has £4,640 of team time in it and has not been decided. The one already lost cost £2,610. Losses are a cost line, not a mood.
Owners who want to say no earlier
Qualify at the Qualified stage rather than at the deck, because the cheapest pitch in the sheet is the one it talks you out of starting.
