Automation anxiety was real but misplaced; technology enhances rather than eliminates the accountant-client relationship.

Trust and communication drive 63% of hiring decisions, though only 23% mention them initially. Based on 8,400+ genuine conversations from UK small business owners on Reddit, X/Twitter, and Facebook, January 2024 – October 2025.

Based on Zazen Tax research across forums (Reddit, Glassdoor, Fishbowl), review sites (Trustpilot, Google), and industry discussions, here's a comprehensive analysis of the top complaints about accounting services companies.

The UK accountancy profession faces a crisis of value: 6-8 years of education yields average salaries of £30,200-£38,220, with Big Four starting at £30,000 and reaching only £50,000 post-qualification.

Ecommerce accounting involves more than just recording transactions, it encompasses managing revenue streams, inventory, and ensuring compliance with tax regulations. The following sections outline the key components of effective ecommerce accounting and reporting practices.

If your ecommerce business is thriving on the surface but struggling behind the scenes with unclear finances, manual reconciliation, or looming VAT obligations, it’s time to take control.