Automation anxiety was real but misplaced; technology enhances rather than eliminates the accountant-client relationship.
Trust and communication drive 63% of hiring decisions, though only 23% mention them initially. Based on 8,400+ genuine conversations from UK small business owners on Reddit, X/Twitter, and Facebook, January 2024 – October 2025.
Based on Zazen Tax research across forums (Reddit, Glassdoor, Fishbowl), review sites (Trustpilot, Google), and industry discussions, here's a comprehensive analysis of the top complaints about accounting services companies.
The UK accountancy profession faces a crisis of value: 6-8 years of education yields average salaries of £30,200-£38,220, with Big Four starting at £30,000 and reaching only £50,000 post-qualification.