Profit moves 5.4 times faster than revenue, both ways

Operating Leverage Calculator

Fixed costs turn every revenue move into a bigger profit move. This measures your multiple, and the revenue fall that would take profit to zero.

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Operating Leverage Calculator

How hard profit moves when revenue moves, in both directions, and the revenue fall that wipes it out.

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What the multiple means

Operating leverage is contribution over profit. A DOL of 5 means every point of revenue growth is five points of profit growth, and every point of revenue lost is five points of profit gone.

High leverage is wonderful on the way up and brutal on the way down, which is why the growth plan and the downside plan are the same spreadsheet with the sign flipped.

This is also why customer concentration hurts: the profit a leaving customer takes is exactly their revenue share times this multiple.

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Profit at every revenue level from thirty per cent down to thirty per cent up, so both directions are on one page.

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