FREE WORKBOOK
SaaS Metrics Workbook
Twelve months of MRR waterfall where four typed movements drive every metric: growth, NRR and GRR by month, then a summary block that annualises retention properly and computes CAC, payback and the ARR run rate. A metrics deck typed by hand drifts from the ledger; this one cannot, because every figure is derived from the same waterfall an investor’s analyst would rebuild. The demo year runs 3.2 per cent monthly growth, 85.5 per cent NRR annualised and a £1,000 CAC paying back in 6.25 gross-margin months.
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Who this workbook is for
The founder assembling the deck
Board night is tomorrow and the metrics page is five numbers typed from memory. Load the movements instead and read the page off the summary block, derived, not remembered.
The company whose numbers never agree
MRR in the deck, revenue in the accounts and cash at the bank never quite reconcile. One waterfall feeding every metric is how the three stop arguing.
The team six months from diligence
The raise is two quarters away and diligence will rebuild your metrics from exports. Compute them the same way now and the rebuild finds nothing, which is the outcome that gets priced.
