SHOPIFY BREAK EVEN ROAS CALCULATOR
SHOPIFY ROAS Calculator
Find the ROAS where your ads stop losing money, and the number you actually need to hit, with a free calculator and Excel workbook.
Break-Even ROAS Calculator
Break-even ROAS is the return below which your ads are quietly losing money, however good they look in the dashboard. It is one divided by your contribution margin, and it comes straight from your price, costs and fees.
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Enter your price and costs to see the number your ads must clear.
Max ad spend per order –
Break-even ACoS –
Target ROAS for your profit goal –
Max ad spend at that target –
Two caveats worth keeping in view: ad platforms claim credit generously, so a reported 3x is usually less in cash terms; judge against blended ROAS, total revenue over total ad spend. And this is per-order arithmetic: repeat customers can justify a lower first-order ROAS, but decide that with eyes open, not as a default.
Take this calculator into Excel
The workbook version runs the same numbers for up to eight products side by side. Products share an ad budget but rarely share a margin, and a blended ROAS target that is right on average can still lose money on half the catalogue.
Download the Excel workbook Not sure what your true landed cost or margin is? Get in touchFAQs
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